The evolving newsroom…
September 3, 2010
I actually remember not too long ago when anything in the Washington Post print edition that was written by a washingtonpost.com reporter had to have the caveat “Special to the Washington Post” at the tail end of the piece. These two newsrooms were entirely separate entities, and it was the one with the .COM address at the end that was treated like the red-headed step-child.
How times have changed…and the ground has shifted under our feet over the last decade. Bets are now placed on how long the delivery model can survive.
As much as I love the daily morning ritual of retrieving my Post from the driveway (and yes I immediately pull out the Style section while I recycle Sports and Metro), it’s now online where I find and share the columns, stories and photo series that capture my attention the longest. Yes the Post still has the Loudoun insert, but if they’re smart, they’ll start putting more contributed content online from the region’s readers as well.
WUSA 9 , DC’s CBS affiliate, is starting to do that… If i can get my act together, I will soon start blogging for the hyperlocal Leesburg, Ashburn, and Reston communities – of more than 50 communities around DC where WUSA 9 is gathering news and content. In Ashburn, for instance, it’s everything from Donald Trump’s opening of (what was once) Lowes Island Golf Course to Redskins training camp… even a crime report from the local Subway shop.
Not that you need more proof, but even USA Today is at it again… completely overhauling its newsroom to center around content hubs… Chris O’Brien of the “Next Newsroom Project” captures the shift in his blog.
Could there be a more exciting time to work in media, even PR? No way! ”Publish or die” now haunts everyone, every day. Today’s newsroom is really just the corner Starbucks.
Big Warm Up
November 20, 2009
Maybe it’s because i’ve had a particularly tough morning, but this made me tear up today! Land’s End does a great job of showcasing a commitment to a cause in which they can make a difference (not random, but makes strategic sense), while also showing a deftness in tugging on emotional strings AND making it easy to share the “cause” with friends..
I’ve embedded the video below but to customize it for yourself (you’ll see what I mean once you watch it) and share with your friends, you will want to go to The Big Warm Up. Enjoy… and go home and go through your closets…winter’s coming and it’s cold.
Ain’t That Good News?
February 20, 2009
Nice to wake up and see a story that starts by characterizing your industry and livelihood as “sleazy. disingenous. scumbags.” But that’s what I was led to believe about Public Relations by reading USAToday’s book review of “PR: A Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media,” a new book out by Trevor Morris and Simon Goldsworthy. Pretty fascinating that they engage in so much hand-wringing around ethics of the profession. Sure there are unscrupulous characters out there in PR, just as there are in advertising, lobbying, sales, politics, you name it! At the end of a day, don’t sell, hawk, pitch, or market a product, company, or person if you don’t believe in what they’re about at their core. But to single out PR is crazy and misses the critical role the industry plays in our information exchange society.
And with the industry growing at 30% a year, I bet there are probably a lot of out of work, once purist journalists who are giving it a second look. It will continue to be wild ride in this information ecosystem we call the modern news cycle. I’m happy to be part of that…
Pretty Woman…
January 15, 2009
As an impressionable 21 year old, way back in early 1992, I had my very first college PR internship in DC at the Smithsonian’s National Museum of American History. As luck would have it, I arrived at the perfect time — the overhaul of the First Lady Exhibition. The most popular exhibition at the museum had the gowns, dresses, even jewelry of the nation’s First Ladies (not all wives, mind you) — I loved to stop and just admire it all — from Nancy Reagan’s red suit to Jackie O’s little pillbox hats. I even remember meeting then-First Lady Barbara Bush, ever gracious and funny. She joined us to cut the ribbon on this exhibition, which took a first step in looking beyond just the gowns to also showcase the important roles that each First Lady played in their leading man’s presidency and for the nation.
So, here we are at the dawn of a new presidency. A new opportunity for another very special woman to put her mark on the role of First Lady and present an important image not only to American daughters but to the world. What is one of the first ways she will do that — by choosing an inaugural gown. Maybe it sounds silly to speak in such symbolism, but I’ve taken a few cues from Robyn Givhan and heck, I’ve watched “The Devil Wears Prada” so i know the message that fashion sends!
So, I for one, have been watching with anticipation to see when we’ll get introduced (my money is on this Sunday the 18th) to the designer of and the gown itself that our incoming First Lady, Michelle Obama, will be wearing for the evening inauguration festivities here in Washington.
There has been so much written already about her style (or lack thereof, according to some). How she’s still figuring it out… how Mr. de la Renta, who’s enjoyed such promenence not only with Laura Bush, but with Cindy McCain, will likely not be the sylist of choice. As classic, stunning, and flawless are de la Renta’s creations, Michelle (we’re on a first name basis!) is more likely to take chances, try a variety of young up and coming designers — Maria Pinto of Chicago or even stick again with Narciso Rodriguez, who designed the election nightdress she wore.
Robyn Givhan, who will most likely be the one who gets the big news first, is already driving the discussion around what “The Dress” could look like. In Sunday’s edition of the Style section, Givhan announced the winners and entrants in the “Formalwear Design Contest” to design Michelle Obama’s gown. The winner…..a sleek deep green gown, symbolizing what else, “Hope, Optimism.”
By a budding fashion designer, Katie Ermelio, this dress is gorgeous, even if this is not what we see next week…
For the record, I have actually liked how Michelle Obama has taken chances with her fashion choices. Maybe she hasn’t always gotten it right, but she will bring some new names, styles and statements to the White House. I can’t wait to watch…..
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Tonya is a Community Content Producer for
WUSA9.com, DC's CBS affiliate.