Ain’t That Good News?
February 20, 2009
Nice to wake up and see a story that starts by characterizing your industry and livelihood as “sleazy. disingenous. scumbags.” But that’s what I was led to believe about Public Relations by reading USAToday’s book review of “PR: A Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media,” a new book out by Trevor Morris and Simon Goldsworthy. Pretty fascinating that they engage in so much hand-wringing around ethics of the profession. Sure there are unscrupulous characters out there in PR, just as there are in advertising, lobbying, sales, politics, you name it! At the end of a day, don’t sell, hawk, pitch, or market a product, company, or person if you don’t believe in what they’re about at their core. But to single out PR is crazy and misses the critical role the industry plays in our information exchange society.
And with the industry growing at 30% a year, I bet there are probably a lot of out of work, once purist journalists who are giving it a second look. It will continue to be wild ride in this information ecosystem we call the modern news cycle. I’m happy to be part of that…
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Tonya is a Community Content Producer for
WUSA9.com, DC's CBS affiliate.